Over the last almost 20 years, I’ve had the great pleasure of working with all kinds of people in just about every variety of business that I can imagine. In…
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If we’re going to go to the time and trouble and expense to invest in advertising or some sort of marketing effort for our business, or organization, our community groups,…
I don’t understand why we don’t do more on a regular basis to connect in a meaningful way with what I think is the largest potential segment of the population;…
There are three really common phrases that are like traps, that I believe hurt more than help your small business marketing message. They seem really common because other people are…
In the world of online marketing, the common wisdom is to know who your “avatar” is. You’ll be encouraged to visualize your exact perfect customer, how they behave, where they…
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