Want to have an interesting conversation with your team?
Try this: In discovering and implementing a magnetic brand story and strategy, ask yourself and your team:
What do you stand for?
But wait! I’m going to rig the game.
Here are the rules:
You can’t say price.
You can’t say quality.
You can’t say service.
You can’t say trust.
You can’t just say you “value your clients and customers.”
Why can’t you say these things?
Because, anymore, they should all just be assumed. If I’m the potential client or customer, I should be able to safely assume I’m going to get a fair price for decent quality & service I can trust if I choose to do business with you again. Because if I don’t get these things, it won’t matter to me how much you say you “value your customers” … because I’ll be looking somewhere else.
So … back to where we started:
What do you stand for?
What values, emotions, experience, stories and creative gifts does your business and brand represent?
You might be surprised what comes up in the discussion.
Have fun with it!
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