Have you ever looked at your calendar, seen a full day of “productive” tasks, and yet felt like you were standing perfectly still? It’s a strange sensation. You’re working hard….
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We throw the word “alignment” around a lot. Usually, people talk about it like it should feel calm, smooth, and easy. But if you’ve ever made a hard call in…
Want to have an interesting conversation with your team? Try this: In discovering and implementing a magnetic brand story and strategy, ask yourself and your team: What do you stand…
I’m tired of being told I’m supposed to “position myself as an ‘expert’.” No thanks. I’ll ask a different question, as I’ve done in a few keynote talks: Who else…
What do you feel is driving you most often: Fear? Or desire? That sounds like a very simple question, but it’s only now, after all these years of work I’ve…
“Don’t think of a pink elephant.” It’s an old phrase, but it illustrates an important point. Even though we’re specifically being instructed not to do something, it’s nearly impossible to…
Perhaps you can recall what it feels like when someone close to you keeps communicating by continuing to tell you what they think you need or want to hear. They’re…
Suppose a stranger walks up and makes a cold introduction, and among the first things they say to you is: “You can trust me.” How would you feel about that?…
Is there anything in your marketing messages that makes an effort to get inside the mind of your customer? Every time I open up my Facebook feed recently, I get…
You probably know there’s a sort of interesting paradox to having a marketing message and strategy that actually connects effectively with other people. But as you look around, how many…
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