Perhaps you can recall what it feels like when someone close to you keeps communicating by continuing to tell you what they think you need or want to hear. They’re…
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Suppose a stranger walks up and makes a cold introduction, and among the first things they say to you is: “You can trust me.” How would you feel about that?…
Is there anything in your marketing messages that makes an effort to get inside the mind of your customer? Every time I open up my Facebook feed recently, I get…
You probably know there’s a sort of interesting paradox to having a marketing message and strategy that actually connects effectively with other people. But as you look around, how many…
Over the last almost 20 years, I’ve had the great pleasure of working with all kinds of people in just about every variety of business that I can imagine. In…
If we’re going to go to the time and trouble and expense to invest in advertising or some sort of marketing effort for our business, or organization, our community groups,…
I don’t understand why we don’t do more on a regular basis to connect in a meaningful way with what I think is the largest potential segment of the population;…
There are three really common phrases that are like traps, that I believe hurt more than help your small business marketing message. They seem really common because other people…
Here’s yet another thing I didn’t understand when I was younger: Everybody’s selling something. Absolutely everyone is selling. And the way they try to sell will tell you a lot about the…
If you’re trying to get people’s attention for any reason, you’re a marketer. Business, blog, lemonade stand; makes no difference. If you want people to know you, marketing is…
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