Want to have an interesting conversation with your team? Try this: In discovering and implementing a magnetic brand story and strategy, ask yourself and your team: What do you stand…
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Perhaps you can recall what it feels like when someone close to you keeps communicating by continuing to tell you what they think you need or want to hear. They’re…
Suppose a stranger walks up and makes a cold introduction, and among the first things they say to you is: “You can trust me.” How would you feel about that?…
Is there anything in your marketing messages that makes an effort to get inside the mind of your customer? Every time I open up my Facebook feed recently, I get…
You probably know there’s a sort of interesting paradox to having a marketing message and strategy that actually connects effectively with other people. But as you look around, how many…
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