Over the last almost 20 years, I’ve had the great pleasure of working with all kinds of people in just about every variety of business that I can imagine. In…
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If we’re going to go to the time and trouble and expense to invest in advertising or some sort of marketing effort for our business, or organization, our community groups,…
I don’t understand why we don’t do more on a regular basis to connect in a meaningful way with what I think is the largest potential segment of the population;…
There are three really common phrases that are like traps, that I believe hurt more than help your small business marketing message. They seem really common because other people are…
Here’s yet another thing I didn’t understand when I was younger: Everybody’s selling something. Absolutely everyone is selling. And the way they try to sell will tell you a lot about the…
In the world of online marketing, the common wisdom is to know who your “avatar” is. You’ll be encouraged to visualize your exact perfect customer, how they behave, where they…
If you’re trying to get people’s attention for any reason, you’re a marketer. Business, blog, lemonade stand; makes no difference. If you want people to know you, marketing is on…
Here’s a lesson I wish I’d known 20 years ago: Follow your heart, do the work, keep your ears, eyes and heart open, and not only will you progress toward…
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At the time of this writing, I am reading my way through the book “10% Happier” by Dan Harris. I’m quite enjoying it. Near the beginning, he suggests, “Meditation has…
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It’s a “Tale As Old As Time.” Fall in love and live happily ever after. We’re all familiar with it and most of us aspire to experience it. So why…
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