Perhaps you can recall what it feels like when someone close to you keeps communicating by continuing to tell you what they think you need or want to hear.
They’re just broadcasting.
It’s a one-way street.
Well … as you look inside yourself, you’ll begin to realize there’s likely a part of you that longs for someone to actually go to the effort to understand – and care about – what might actually matter to YOU, and then address it. But the challenge is that many of us are losing connection with that awareness because we’ve become so numb to the one-way “broadcast-like” communication that we’ve given up some of our hope of being heard and understood.
This translates into an endless loop of more “broadcasting,” and the signals just keep bouncing off each other.
In my experience, this negatively impacts things like:
Marriages.
Marketing messages.
Corporate mission statements.
Micro-management.
There’s a lot of broadcasting going on as we each try to overpower the other’s signals. But is that an effective & efficient communication strategy?
What about, “seek first to understand, and then be understood?”
In other words … who’s listening?
If we’re broadcasting at 101.7 FM while trying to connect clearly with someone who’s tuned at, say, 92.3 FM … good luck getting the message across.
Worse yet is when we just keep ramping up the wattage and boosting our signal … when our “audience” doesn’t even have the radio (receiver) turned on anymore.
Whether we’re communicating to our colleagues or spouses or looking to craft a marketing message that connects, perhaps it’s worth pausing to consider that the most critical part of an effective broadcast is …
… for it to be received.
Join the “Little Engines” Community
Building a business or leading a team can be a lonely road, especially when you’re navigating the messy middle of change. You don’t have to do it alone.
The “Little Engines” is our community for small business owners and leaders who value authenticity, resilience, and supporting one another through the ups and downs of growth. We share the wins, we navigate the losses, and we help each other stay in alignment: even when it doesn’t feel easy.
Click here to learn more about the “Little Engines” and join our free online community.
Recent Comments